Welcome to
PRINCELET PARTNERS
"Expert advice"

- Andrew Firth - CEO, Wealth Wizards
"Tireless"

- Richard Lee - CEO, Creativity Software
"Worked shoulder
to shoulder"

- Frank Reeves - CEO, Avvio

About

We are a practical, hands-on corporate finance firm providing advice on mergers, acquisitions and private placement fundraising of equity & debt.

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Deals

We focus on technology sell-side exits and private placements for fast growing companies.

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People

We have considerable experience in transactions from the perspectives of an acquirer, a business owner, an investor and also that of an advisor.

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Our reach in numbers

In the last 3 months

Family offices engaged with

Institutional investors met

Conversations had with top UK tech buyers

In the last 6 months have talked with

SW companies

Companies in Fintech

Companies in IOT

Over £150,000,000 in value raised for our clients

About us

We are a leading corporate finance firm specialising in mid-market technology company sales and private placements for fast-growing technology leaders.

Mergers & Acquisitions

We specialise in private M&A transactions for sell side i.e. working with the management of a company. We have considerable experience and can offer strategic insight along with practical support on how a sell-side process actually works and the steps that need to be taken to be successful. We are able to leverage an extensive network of relationships and a wide-ranging understanding of the Information, Communication and Technology landscape. We also have significant operational experience, which we believe makes us more understanding of our client's position and also makes us somewhat unique.

Private Placements

We have substantial knowledge in private placements from a number of perspectives including operational, as an investor and also as an advisor. We have very positive relationships with institutional investors, corporate investors and business angels.

Preparation for a capital event

Princelet Partners also works to provide discreet solutions for clients looking to test trade sale strategies or preparing for a private placement. These compartmentalised deliverables allow clients to evaluate the potential strategy without having to commit entirely to the process.

People

We work on processes in a collective manner allowing clients to receive the benefit of communal insight and effort

We know many great people - investors and buyers
We know how to manage deals
We know what it is like to be an investor, a CFO, an acquirer or an entrepreneur
We know how to use innovative ideas to create value
We know what the best deal looks like and we make sure our clients get that deal

Our Team

Stephen Moore

MANAGING DIRECTOR

Stephen has completed a number of transactions in advisory, Venture Capital and corporate M&A. He has managed the generation and execution of deals including sell-side, buy-side and private placements in a number of sectors...

Prior to founding Princelet Partners, Stephen was the Managing Director of Motorola Ventures, the second largest TMT Corporate Venture Capital group and participated in 9 exits, 10 board roles and 10 investments including cash to cash experience. Stephen also managed Acquisitions and Alliances in Motorola and undertook transactions including a $100M joint venture, a $1.5Bn alliance and a $150M acquisition. Stephen has postgraduate qualifications from the London Business School, The Chartered Institute of Marketing and the University of Bath.

Kevin Douglas

DIRECTOR

Prior to joining Princelet Partners, Kevin built a technology investment practice for a family office and continues to represent their interests in some successful, high growth companies. Over the past 10 years he has advised...

a number of management teams on their fundraising and acquisition activities including raising over £30m in Series A and B funding for companies in the mobile, fintech and Enterprise SaaS arenas. He has also participated in 4 exits. Kevin originally qualified as a Chartered Accountant with KPMG and spent 5 years with Commerzbank in their Investment Bank.

www.techplaytoday.com

Alistair Thomas

DIRECTOR

Prior to joining Princelet Partners, Alistair was a Director and Co-founder of an alternative finance company advising UK companies on capital raises, international ventures and strategic Partnerships...

Alistair began his finance career working at a London based commodity focused hedge fund, eventually leading primary origination. He then progressed to co-found DASCO Partners, a commodity trading company which focused on niche energy commodities and renewable energy finance. DASCO successfully cultivated a team of 24 traders and €250m annual turnover. Alistair has worked on a wide variety of mandates and travelled extensively, spending significant time in Asia and Africa over the past 4 years. He holds an Undergraduate Degree from Loughborough University and postgraduate qualifications from the CISI.

Archie Graham-Watson

ASSOCIATE

Prior to joining Princelet Archie worked in assurance for financial institutions at KPMG. Archie also worked at EY in assurance. Archie has an undergraduate degree in Divinity from the University of Edinburgh.

Mayowa Banjo

ANALYST

Prior to joining Princelet Mayowa worked for EFG Private Bank. Mayowa also worked for Startupbootcamp Fintech – a leading accelerator. Mayowa has a first class undergraduate degree in Economics and Finance from Queen Mary, University of London and a postgraduate degree from LSE.

Mitchell Upama

SENIOR ANALYST

Prior to joining Princelet Mitchell worked in assurance for E&Y. Mitchell is a Chartered Accountant and holds an undergraduate degree in Management from Nottingham University.

David Rice-Jones

EXECUTIVE ADVISOR

David has 25 years' financial and operational experience in the software and telco sectors. Most recently David has been an independent consultant and NED working with a number of VC's and private companies advising...

on potential investments and exits in Europe and the UK. In 2008 David ran a successful exit process for Jacobs Rimell, resulting in the sale to Amdocs. Previously David was CFO of Cramer where he was responsible for Cramer's acquisition of T-Soft and lead commercial and contractual negotiations during the sale of Cramer to Amdocs in 2006. David has also headed up European Finance for Access360, Continuus Software and Cadence and his early career was spent at Nortel where he held a variety of commercial finance positions. David qualified as a Chartered Accountant in 1985 and has an honours degree in Engineering Science and Management from Durham University.

Gerard Delaney

NON EXECUTIVE ADVISOR

Gerard Delaney is the Chairman of Princelet Partners. Gerard has nearly 20 years experience in the TMT space. Gerard began his career at Mitsui & Co in Tokyo and held senior management positions at Ericsson and BT.

He went on to join the management teams of a number of VC/PE backed ventures including Dilithium Networks (acquired by OnMobile) , Acision, Newbay Software (acquired by Blackberry) and CPA Global. During his career he has lived and worked in Japan, China, India, USA and Sweden. He holds a Masters Degree in Economics, won an EU scholarship to study in Japan and participated in several Executive Education Programmes at the Harvard Business School.

Deals

We work with leading young companies from early stage to exit. We have considerable experience from a number of perspectives including that of an advisor, acquirer, investor and that of a management team.

“Princelet were very effective in originating and managing the sale of our business to Sphera. I felt that the team prepared excellent materials, ran a clear and thorough process and effectively marketed the company. They showed prescience, strategic foresight and tenacity in negotiating detailed terms and pragmatism regarding how to get a deal done.”

David Stroud, CEO, sparesFinder

“Princelet provided us with expert and very professional advice as we considered a range of options for raising development capital. They then supported us through the negotiations and transaction with Liverpool Victoria and helped us to deliver an excellent deal which met both sides objectives.”

Andrew Firth, CEO, Wealth Wizards

“Princelet were dynamic and resolute in working with the Avvio team to ensure we achieved the right deal for the company. We worked shoulder to shoulder in all aspects of the process and relied heavily on their expertise, when required. Together we achieved the optimal result for Avvio”

Frank Reeves, CEO, Avvio

“Princelet Partners managed our investment process with insight, integrity and great energy. There was also a great balance between flexibility and rigour. Princelet were constantly working to create value and they exceeded our expectations”

David Floyd, CEO,
The Bullitt Group

“We used Princelet Partners for a cross border investment and found them to be hard-working, responsive, knowledgeable and exciting to work with. They created quantifiable value for us and we would be most happy to use them again”

Eduardo Cruz, Qustodio

“Princelet were innovative, dynamic and tireless in finding the investor and ensuring the deal was closed. The process demanded considerable expertise & effort and we felt that Princelet excelled in getting the best possible deal established”

Richard Lee, CEO,
Creativity Software