Princelet Partners are pleased to announce that they have acted as sole corporate finance advisor on the £3.5M investment into Avvio by Calculus Capital.
About Calculus Capital
Calculus Capital is a specialist in creating and managing private equity funds for individuals. A pioneer in the Enterprise Investment Scheme (EIS) space, Calculus launched the UK’s first approved EIS fund in 1999 and has gone on to launch 14 further funds. Calculus seeks capital appreciation from dynamic, more established, private UK companies across a multitude of sectors.
Calculus Capital’s experienced investment team, diligent investment process and ‘hands on’ approach has resulted in an impressive track record of investment success. Calculus Capital has won multiple award including the EIS Association’s EIS Fund Manager of the Year Award in 2009 and 2011 and “Exit of the Year” in 2012.
Calculus Capital is authorised and regulated by the Financial Conduct Authority. For more information about Calculus or EIS Fund 15, please visit: www.calculuscapital.com
Avvio, pioneered the very first tailor made booking engine for the hotel industry in Ireland over a decade ago. Creating software that for the first time gave hotel managers deeper insights, greater understanding and control and, most importantly, impressive increases in their bookings.
Since the company's foundation, driving conversion - turning shoppers into bookers - has remained at the heart of Avvio's philosophy. Avvio’s Revenue Growth Strategy has been designed to provide hotels with a clear and measurable path to direct revenue growth through the hotel’s own website and reduce dependence on Online Travel Agents. Avvio has worked hard to earn and keep its reputation for leading the field of booking engine technology. The company augments this with targeted digital marketing, cutting-edge web design services and more. Each of these services is highly customisable, matching the hotel brand and appealing to its target customers. Avvio partners with clients, working as an extension of their team and helping them to improve ROI in digital spend by generating more direct bookings and optimising digital marketing activities for outstanding performance. For more information please visit: www.avvio.com