• Creativity Software
Creativity Software, a specialist developer of software products for mobile location based services, has concluded a significant strategic funding round advised by Princelet Partners.

Creativity Software provides Mobile Network Operators with Location Based Services (LBS) and the funding will be used to develop further the technologies offered by the fast growing company, to finance expansion into new markets and to increase head count in the Kingston-Upon-Thames head office.

As the market leader in LBS, Creativity Software enables Operators to increase revenues by providing location dependent services such as mobile advertising, asset tracking and family finder to their subscribers. It also enables operators to comply with government legislation by, for example, allowing emergency or security services to locate a caller. These capabilities require the purchase of three layers of integrated technology provided by Creativity Software - a complete “end to end” LBS solution comprising applications, middleware and a high accuracy location platform – LocationWise.

“Creativity Software is a pioneer in the field of Location Based Services, a continually developing market, and we have to be agile at meeting customer needs to maintain the demand for our technologies. We are already working with some of the largest Mobile Network Operators - which is thanks to the commitment of our hard working team - and this strategic funding will enable us to strengthen our team and accelerate new customer deployments based on the solid reputation we have already established”
– Richard Lee, CEO of Creativity Software.

About Creativity Software

Established in 2001, Creativity Software is a privately-held UK based company specialising in Location Based Services (LBS).

With offices in the UK and distributors in Latin America and EMEA, they are a trusted partner of mobile network operators (wireless carriers), mobile device manufacturers, service providers and large enterprises from around the world, and supply a variety of white label (non-branded) location based solutions based on wholly owned IPR. The company specialises in high accuracy solutions for 2G, 3G, CDMA and LTE networks.