• Service Works Group
NPIF - FW Capital Debt facility to OTTY Sleep.

A fast-growing ecommerce business is expanding into Europe following an investment from FW Capital - Debt Finance, part of the Northern Powerhouse Investment Fund (NPIF).

Bed-in-a-box mattress retailer OTTY Sleep secured the investment from fund management firm FW Capital, as part of its drive to export outside of the UK. Based in Leeds, OTTY Sleep was launched in 2016 by young entrepreneur, Michal Szlas. The company is focused on the rapidly changing mattress market and delivers high quality OTTY-branded mattresses direct to customers’ doors across the UK and soon Europe.

The investment will support OTTY’s growth capital needs and increase its product offering, as well as aiding its growing presence in the B2B trade.

Michal Szlas, CEO and Founder of OTTY Sleep, said:
“At OTTY, we’ve seen a huge growth over the past 12 months, which has resulted in a record year-on-year turnover. We’ve also been able to hire a skilled team to manage this expansion and are well underway with extending our range of products.

However, the European expansion, introduction of new products and an increase in the B2B trade all have an effect on our cash flow – an aspect which is an essential part of any business, especially a young start-up that has not had the sufficient time to raise the total capital to help the company grow. We are excited to work with FW Capital, as we know it’s a move which will ultimately allow OTTY to continue its natural growth.”

Nicky Atkinson, Deputy Fund Manager at FW Capital, said:
“Growth capital is critical to all businesses and especially fast growing companies like OTTY. OTTY’s growth trajectory is impressive and we are confident this will act as the stepping stone for its expansion into Europe.” Princelet Partners, a leading corporate finance firm, acted as the sole finance advisor to OTTY”

Alistair Thomas, Director at Princelet Partners, said:
“We are delighted to have worked with the team at OTTY and FW Capital are a great fit as a finance partner for the company. OTTY continues to make impressive progress and we look forward to supporting Michal and his team on their future growth plans.”

Mark Wilcockson, Senior Relationship Manager at British Business Bank, said:
“The North is home to a number of high-potential businesses that, with the right backing, can achieve their growth objectives. OTTY is a prime example of this, and we are pleased that this NPIF investment will support the team in broadening the product offering and strengthening its presence in the market.”

Operating from the British Business Bank’s Sheffield head office, the Northern Powerhouse Investment Fund provides a mix of debt and equity funding (£25,000 to £2m). It works alongside ten Local Enterprise Partnerships (LEPs), the combined authorities and Growth Hubs, as well as local accountants, fund managers and banks, to support Northern-based SMEs at all stages of their development.

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

For more information about Northern Powerhouse Investment Fund, please visit www.npif.co.uk

About OTTY Sleep

OTTY is a Leeds-based bed-in-a-box mattress retailer created by entrepreneur and fitness enthusiast, Michal Szlas. Launched in 2016, the innovative OTTY mattress and deluxe pillows have been carefully designed and constructed to offer the very best in comfort and support for all shapes and sizes. Being a one-mattress-fits-all, OTTY offers a single product with a unique 100 night return policy, allowing the end user to experience the product in full and having the comfort of a risk-free return, if they are not 100% satisfied.

Using tried-and-tested materials, including 2,000 encapsulated pocket springs and combining them with innovative technology such as patented temperature-regulating Cool Blue Gel and high-grade memory foam, OTTY has created the definitive, unique mattress for blissful sleep.

Attainable by everyone thanks to its leading price point, the mattress has received high acclaim in the consumer and trade media, receiving a number of recognised awards including the Which? Best Buy Award in January 2018.

To find out more about OTTY and order online visit www.otty.com

About FW Capital

FW Capital is a fund management company currently managing UK-based funds over £191 million. FW Capital has invested £84.36 million through 348 investments into growing businesses in the North of England.

FW Capital manages a number of funds across the North of England:

The Northern Powerhouse Investment Fund (NPIF)
FW Capital manages NPIF - FW Capital Debt Finance across the North West and Cumbria and Tees Valley. The funds offer business loans from £100,000 - £750,000. FW Capital manages these funds on behalf of the British Business Bank, the European Regional Development Fund and the European Investment Bank.

The Tees Valley Catalyst Fund
The Tees Valley Catalyst Fund supports businesses based in the North East (including County Durham, Darlington, Gateshead, Hartlepool, Middlesbrough, Newcastle, North Tyneside, Northumberland, Redcar & Cleveland, Stockton on Tees, South Tyneside, Sunderland and parts of Hambleton, Richmondshire, Ryedale, Scarborough). Please contact us to check regional eligibility criteria. The fund offers short-term debt investments from £100,000 to £2 million to support businesses bidding for contracts. FW Capital manages this £10 million fund for Tees Valley Combined Authority.

The North East Property Fund
The North East Property Fund offers short-term loans for small and medium-sized construction and property development companies. Loans from £250,000 up to £1million are available for non-speculative commercial and residential developments in Tyne& Wear, Northumberland, and County Durham. FW Capital manages the £10 million North East Property Fund on behalf of NPF 2016 Limited, supported by investment from Santander and the North East LEP.

FW Capital is part of the DBW Group, one of the UK’s largest SME investors. The group manages funds of in excess of £1 billion and has invested over £540 million through more than 4,254 investments. For further information on the Group visit developmentbank.wales.